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Therapist Launcher

Private practice promotion made easy

BenefitsProcessAbout mePricesContact

We offer:

• professionally written directory profiles & websites

• content tailored to get the clients you want

• a simple & stylish one-page website

So you can:

• attract clients and gain trust

• present and gain clarity over your practice offer and strengths

• appeal to the specific client groups you want to work with

• save time and get up and running quickly

• receive support throughout the process

• grow your practice

• passively continue to attract clients for years to come

What's the process?

It's simple.1. We have a chat about your therapy background and goals2. You get a carefully tailored written profile for registries and websites3. You get your own stylish one page private practice website

"I absolutely love it!"

"Thank you so much for helping me market myself.I've felt so unsure of myself and you have made it feel manageable and even fun :) "

Steve, Integrative Counsellor, (BACP)

The benefits

Build trust & legitimacy

Gain a professional presence online, displaying your full credentials & membership badges

Make promotion easy

Set it up once and it's done - passively promote your practice for years to come

Build rapport immediately

Make a warm introduction with empathetic copy that creates a connection

Get support

If you're mystified by tech, shy about putting yourself out there or overwhelmed by where to start I'm here to support you

Stand out from the crowd

There are over 200k therapists in the UK - a bespoke website can help set you apart

Get found easily

Show up in client web searches so they see you first(deluxe service)

Ideal for therapists* who are:

• switching careers or moving from public to private practice

• planning to change their key client group

• just graduating and starting out

• lacking confidence in self-promotion

• mystified by tech or struggle with writing

• aiming to expand their client base

*inclusive of counsellors, psychotherapists, psychoanalysts,
psychiatrists, psychologists, coaches and more

How I helped Steve

Steve is a highly experienced integrative counsellor in the field of addiction and had worked and taught in the field for many years. However, he wanted to go into private practice and expand his client base outside of this field.I worked with him to clarify his approach and share this in an easy to understand way. I balanced his deep expertise in the field with his wider philosophy so that he could appeal to a broader client base.Once his website and profiles launched, Steve successfully and continually attracted new clients. His private practice continues to flourish with a steady stream of new clients.

About me

Hello, I'm Catriona. I have an MSc in Medical Humanites, so I know my Gestalt from my Jung. More importantly, I can explain how your theraputic approach helps in a clear and engaging way to clients.I have over nine years' experience working in copywriting and digital communications for the third sector. I use my professional writing skills and website expertise to reach the right clients for you.I understand how hard it can be to promote your work online. That's why I support you each step of the way - so you can get the results you need and gain confidence in the process.


  • In depth consultation on your practice

  • Up to 1000 words for websites or online profiles

  • Optimised for how people read on the web

  • Client-friendly language

  • Complex concepts clearly explained

  • Focus on your unique approach and expertise


Website & Copywriting

  • One-page stylish website

  • Hand-picked professional stock images

  • User-friendly content sectioning & ordering

  • Mobile & tablet friendly

  • Over 50% cheaper long term costs than competitors**

  • Custom domain enabled

  • How-to guidance for easy website editing


Deluxe Website & Copywriting

  • Booking & payment options for clients

  • SEO boosting so your site gets found quicker

  • Backup of site for 1 year for extra peace of mind

  • Free edits for 3 years for stress free updates

  • Video lesson on editing your website


*plus hosting and domain name costs, typically £25 a year. Prices include VAT.

**Hosting costs £15 per year with my service, Wix charges £90 per year and Squarespace charges £132 a year to maintain a custom domain enabled website at time of writing August 2023

"Catriona was very knowledgeable about my area of work, quickly understanding my requirements and client needs.This was well translated into a professional web site containing copy that really captured my professional profile, coaching approach and services in a way that communicates well to my target client group."

Guy, Life & Career Coach, (BSc (Hons), MBA, MSC)

Get in touch

Go on - make it easy on yourself :)

Looking for a different web or copywriting service? Check out my sister company Kinetic Copy

© Therapist Launcher, 2023